The place for



Fifty Acres

Fifty Acres is the market leader in strategic communications and engagement for the not-for-profit sector, representing some of Australia’s premier NFPs, as well as corporates, start-ups, industry associations and government agencies.

Led by Jo Scard, our team are a bunch of innovative communications experts who build relationships with our clients and take a collaborative, creative approach to solving complex problems and influencing positive change.

The agency

We are a full service agency, we and can help with:

  • strategic communications
  • media relations
  • campaigns and advocacy
  • government engagement
  • stakeholder relations
  • public relations
  • social and digital
  • creative and branding
  • content and marketing

Fifty Acres operates via a virtual workplace, which ensures we have broad geographic reach and a low environmental impact, enabling us to keep overheads low for our clients.

The agency is headquartered in Canberra and other team members are located in Melbourne, Sydney, Canberra, Byron Bay and regional Australia.

Fifty Acres has doubled in size over the last 12 months and has added renewables and for-good lifestyle to its practice areas of not-for-profits, campaigns, unions, membership organisations and associations, environment, health and education.

Our measurement framework

Fifty Acres believes in measuring everything we do – not only at the end of a project, but throughout to gain insights, which allow us to achieve and exceed objectives.

The measurement framework developed by Fifty Acres is based on the Public Relations Institute of Australia’s ‘Evaluation’ model, including inputs, activities, outputs, outcomes and impacts. We use this model to undertake measurement throughout all strategies, campaigns and ongoing client work.

“Fifty Acres knows the media and we know campaigning and government, and we’re not afraid to roll our sleeves up. Ultimately, the agency reflects my personal philosophies, and I’d like to think we’re direct but polite, relaxed but efficient, dynamic yet incredibly thorough. We see the big picture, but have an attention to detail that can’t be beaten.” - Jo Scard, CEO & Managing Director


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Level 2 / 5 Queen St
Chippendale 2008
NSW, Australia

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