Koala was founded in 2015 with a singular mission: to take the pain out of buying a mattress and to help humans of all shapes and sizes sleep better while giving back to the planet. With a promise of a great customer experience and a buy-one-adopt-one model that empowers the customer with every purchase, the agile start-up has surged ahead to become Australia’s highest rated and reviewed mattress brand in all categories and is using this innovative model to launch into furniture. This success is showing that being purpose driven is good for business. Koala is constantly challenging itself to be more sustainable – from sourcing through to recycling – and is passionate about giving back. We also put our money where our mouth is and symbolically adopt a koala for every mattress sold via a unique partnership with the WWF. The adoptions help with the rescue of sick and injured koalas and with habitat protection and regeneration.