Principle Co

Principle Co uses creative storytelling, innovative technology and targeted data to help you build strong movements and healthy communities that shift public behaviour.

Principle has built some of the largest and most active movements creating change in Australia. From the campaign for marriage equality, protecting penalty rates or helping Australia’s oldest energy producer move towards renewables – we’ve worked in partnership with Australia’s most respected purpose driven businesses, advocacy organisations and NGOs.

These communities are driven by the power of personal stories, and after working on multiple state and federal elections, we’re proud that our work has reached more than 15 million people.

We’ve helped people raise their voices. And they’ve been heard, resulting in changes to business models, government policy, corporate practice and even in governments themselves.

So, what do you want to change?