The Gallery at Juniper Hall
It’s easy to preach to the converted, but how do we get customers outside of our direct bubble to care? Content is the heart of the Internet: it’s what people search, read, watch, and share, so getting consumers to care = creating and communicating content effectively. Courtney Sanders will discuss what the audience actually wants to know and how to frame it effectively; Kelly Elkin will discuss how to communicate earnestly without greenwashing; and Carlie Ballard will discuss how to communicate effectively with customers through wholesale, retail, and new, technology-based models.
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