Our program is designed to bring you ideas from the very edge and people who are the thinkers and doers leading the charge toward a purpose-driven world. They each bring a unique perspective on the challenges and opportunities of purpose-driven business.



Abigail Forsyth

Co-founder and Managing Director


Abigail’s entrepreneurial spirit was kick-started when she caught sight of opportunity as an eleven year old, selling sandwiches in the business park where her father worked during her school holidays. In 1998 Abigail left law to start up Bluebag – feel good food; a chain of fresh and healthy sandwich shops in Melbourne’s CBD, with her brother Jamie Forsyth. After twelve years the business was sold in 2010, having provided the idea and stepping stone for her latest venture, KeepCup. The large volumes of disposable packaging and waste alarmed Abigail, so the search began for more sustainable and environmentally conscious ways to serve food.


Join our mailing list

...and you'll receive a regular dose of Purpose straight to your inbox!