Co-founder and Managing Director
Abigail’s entrepreneurial spirit was kick-started when she caught sight of opportunity as an eleven year old, selling sandwiches in the business park where her father worked during her school holidays. In 1998 Abigail left law to start up Bluebag – feel good food; a chain of fresh and healthy sandwich shops in Melbourne’s CBD, with her brother Jamie Forsyth. After twelve years the business was sold in 2010, having provided the idea and stepping stone for her latest venture, KeepCup. The large volumes of disposable packaging and waste alarmed Abigail, so the search began for more sustainable and environmentally conscious ways to serve food.
Dr Jason Foxprevious