Our program is designed to bring you ideas from the very edge and people who are the thinkers and doers leading the charge toward a purpose-driven world. They each bring a unique perspective on the challenges and opportunities of purpose-driven business.



Eva Mackinley

The Last Straw

Eva is from Hobart and has spent the last 10 years in the social change space with a focus on campaigning and community organising. In 2015, after throwing out a lot of straws at work one night, Eva created the concept of The Last Straw, a campaign to end the use of plastic straws in Australia.

Plastic straws contribute a lot to the world’s waste problems which requires innovative solutions to solve. The aim is to work with venues to stem straw use and to create legislative change around the availability of disposable plastics. It’s a bottom up, collaborative approach to tackle a problem with such detrimental environmental impact, the key being behavioural change.


Join our mailing list

...and you'll receive a regular dose of Purpose straight to your inbox!