Peta first joined Lush 16 years ago as a sales assistant in Dublin and later joined International Support traveling to over 35 countries helping build Lush businesses globally. She worked closely with the company founders and championed internal communication, employee development and engagement across the Lush world.
After 10 years in Europe she headed home to Melbourne taking up the Directorship of Australia and New Zealand leading the business to record breaking sales and winning Australian Retailer of the Year in 2015 and the Australian Business Award for Environmental Sustainability in 2014 and 2015. During her time at Lush Peta has taken part in over 50 campaigns supporting human rights, animal protection and environmental sustainability.
In more recent years, Peta has lead Lush’s campaigning strategy, focusing on Asylum Seekers, LGBT rights, transparent supply chains, challenging traditional beauty marketing and using the shared values and passion of Lush staff to campaign alongside NFP’s and charities. She is passionate about ethical business practices, empowering staff and using the business to become a force for social change.