Our program is designed to bring you ideas from the very edge and people who are the thinkers and doers leading the charge toward a purpose-driven world. They each bring a unique perspective on the challenges and opportunities of purpose-driven business.



Susie Bayes

Group Account Director
Guardian Australia

Following a psychology degree with a decade in marketing, Susie joined Guardian Australia‘s content partnership team Guardian Labs in 2014, looking for greater meaning in her work. Susie is now dedicated to helping brands create genuine connections with the Guardian’s audience through partnerships – and is particularly passionate about work which creates a positive impact on readers. She creates content & events, with purpose-led brands like Powershop and with global brands such as Philips.  She believes that brands have a great opportunity to create a positive impact by making it easier for consumers to act responsibly – whilst transforming their business in the process.


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