Tida is a creative strategist who is passionate about emerging tech, design and culture for social impact. She has worked alongside cultural instigators from award-winning brands and institutions in Australia and the United States, this includes The University of Technology Sydney, US Consulate, Vivid Ideas, Oxfam Australia, Huffington Post, PBS/ Art21 and Animal Logic. Tida is currently the Program Manager for UTS Hatchery, an award-winning program supporting students to develop entrepreneurial building blocks to enter into the startup space. The program works alongside industry and academics to help the students develop their skills sets as future entrepreneurs.
"The program is centred on creating entrepreneurs not companies.. entrepreneurship is much more than just a subject that a student will take at university; it’s a way of thinking that will ultimately shape how a student envisages their future career path."