Tracy is a Director in the Strategy team at EY. With over 15 years in consulting and industry experience, Tracy is a leading practitioner in Purpose Led Transformation in Australia, one of the key offerings in the strategy practice. Tracy focuses on strategy, purpose definition and activation and creating new products, services and businesses with clients using highly interactive methods.
She has deep functional expertise in customer strategy and operating model design. Tracy has held Executive General Manager roles at The Commonwealth Bank in the areas of Corporate Strategy, and then in as EGM of Brand, Marketing and Analytics for the Retail Bank.