The world is changing faster than ever. Power is shifting. There are new rules. How can business be a force for positive change in the world and for ourselves? We’re exploring these questions through themes which will be your sign posts on the Purpose playing field.



Meaning and the Millennial Mindset

Millennials’ decisions are driven by values, and brands are catching wind. This is the generation who gives a crap and is not so easily bought. They spend their time, money and energy wisely, selecting groceries, employers, electricity and even toilet paper from companies that share their values. Over two days, delve into the millennial mindset and discover why – and how – purpose-driven individuals are driving the sustainable brand revolution.


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