The world is changing faster than ever. Power is shifting. There are new rules. How can business be a force for positive change in the world and for ourselves? We’re exploring these questions through themes which will be your sign posts on the Purpose playing field.



The Business of Design

No longer a “nice to have”, creativity is a currency and good design is the base-line.  Good design is essential to the philosophy and framework of businesses that solve problems and businesses that succeed. This theme delves into design thinking, the competitive edge it had added for clever companies and the place it has earned as a key organising principle for our lives, work and world.  


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