The place for

What is the Purpose conference all about?


If you’re new to Purpose and not sure what to expect, it’s a hard one to put into words but we’ll try.

Purpose is the annual celebration of the incredible community we’re building to grow and accelerate purpose-driven business in Australia. Inspiration is on tap, new and rich experiences are explored, amazing connections are made and new ideas are hatched.

Music, nature, nonsense, wildness, excursions, reflections, a retreat, a rare treat, brain explosions and perspective shifts, all staged in beautiful surrounds. Those that come know that they’ve been part of something truly special.

Many tell us it’s the best event they’ve ever been to. Or that to call it a conference is a disservice. It’s a festival, a gathering, the ground-zero for purpose-driven businesses.

In 2018 we’re taking over the epic Commune for the conference on 27 & 28 February.

commune entrance

The great challenge of our times

We face a set of global issues which are harming our environment and ourselves in alarming ways. The great challenge of our time is to build and nurture sustainable enterprises which satisfy our needs and aspirations without diminishing quality of life for future generations.

With every great challenge, there is great opportunity. The time to transform capitalism as we know it is here. We are already reinventing business models, shifting corporate cultures, changing our understanding of value and reworking the role of business in society. Because we have to.

Twenty-first Century capitalism is about purpose. And Purpose is about how organisations create sustainable, meaningful and lasting value that makes the livcs of humans and our whole planet better.

In 2015 we realised the momentum behind purpose-driven business had reached the point where a place for this community to connect was needed. In its first year, Purpose was a runaway success and is a steadily growing community of like-minded businesses. Now in its third year, Purpose’s set of offerings cater to those that are re-writing 21st century business is refined every year.

The future belongs to companies that solve problems, not those that cause them

A lot of people working for businesses feel fed up and frustrated with the gap between their person set of values and those of their employer.

Check your values and humanity at the door, pick them up again on your way home. Life is messy. We get stressed, anxious, have trouble sleeping. We work too hard, we deal with conflict, we grieve. Our hearts get broken. we worry about the state of the world. You’re not alone. Your people are here.

Purpose is not only for business, it’s for individuals with shared passions to get together. It helps a lot to know there are people around you who are feeling the same way. We support people to be passionate and fearless, and give them the tools they need to succeed at doing things differently. You can start building your network at Purpose.

Purpose is crafted by Wildwon. Here at Wildwon, we’ve built a reputation for exceptional, game-changing events and experiences that create deep impact and lasting connections, for the things that matter.

Get in touch if you need more info or would like to say hi.


Drawndown: the most comprehensive plan ever proposed to reverse global warming

Paul Hawken

Drawndown: the most comprehensive plan ever proposed to reverse global warming

Trust: The Currency of the New Economy

Rachel Botsman

Trust: The Currency of the New Economy

Preserving Our Humanity: Max Stossel

Max Stossel

Preserving Our Humanity: Max Stossel


Level 2 / 5 Queen St
Chippendale 2008
NSW, Australia

Get all the Purpose news, delivered right to your inbox.