Amanda, aka Flash, leads strategy at For the People. She helps startups and complex organisations embrace change through brand, community and culture design. She has 8+ years of experience developing products, strategies and stories for businesses facing sweeping changes. Recently Amanda‘s work has focused on building brands that people can believe in, belong to, and build communities around. She is also currently in the process of developing and launching a digital product to make the hiring process more human. She believes now, more than ever, collaboration and creativity are our only hope to create a world that works.