George brings a wealth of expertise in supporting organisations to be more sustainable and impactful through innovative and collaborative business models. Spark has been advising organisations for over 18 years and does so from a very practical, action-oriented perspective. George is a serial entrepreneur with experience also leading $100M + entities overseas and in Australia. A champion of the B Corp movement, George works across the Not for Profit and private sectors, and with Government and philanthropy to create profit for purpose business models to solve social problems.